5 digital skills every startup founder needs

In today's world, an idea alone is not enough for a startup founder. The success of the project depends on the founder's ability to use digital tools effectively. Here are five key digital skills that will help you manage a startup, attract customers, and optimize processes.

1. Digital marketing basics

To promote his product, a founder must understand how the main marketing channels work:

• Targeted ads (Facebook Ads, Google Ads).
• SEO and content marketing to attract traffic organically.
• Email marketing to retain users.
  By understanding these tools, you will be able to optimally allocate your budget and control advertising campaigns.

2. Data analytics and interpretation

Data skills will help you make informed decisions. It is important to be able to

• Set up and analyze Google Analytics.
• Work with user data (for example, in CRM systems).
• Track metrics like CAC (customer acquisition cost) and LTV (customer lifetime value).
  Understanding analytics allows you to identify weaknesses and reinforce what works.

3. Managing projects and collaboration tools

Organizing team work and personal tasks is the key to productivity. Mastering tools such as:

• Trello, Asana, Notion — for project management.
• Slack, Zoom — for communication with the team.
• Figma or Miro — for visualizing ideas and interacting with designers.
  This makes the process of developing and launching a startup more structured.

4. Creating an MVP and basic work with no-code tools

You don't have to be a programmer to launch a product. Development no-code platforms allow you to quickly create a minimum viable product (MVP):

• Tilda or Webflow — for creating websites.
• Bubble — for more complex web applications.
• Zapier or Make — to automate processes.
  These skills speed up the launch and save on development costs.

5. Advanced networking in the digital space

Effective use of social media such as LinkedIn, Twitter, or Reddit, helps:

• Find your first customers.
• Establish contacts with investors.
• Collaborate with other startups.
  Regular communication in professional communities and participation in online events strengthens your reputation and opens up new opportunities.

‍